The astonishing inside story of how Bud Light lost its position as the most popular beer in the United States from a longtime Anheuser-Busch executive.
Anson Frericks, a former president at Anheuser-Busch—formerly the home of America’s most popular brewery—watched as the company unraveled at the hands of globe-trotting financiers and progressive middle management.
Rather than pursue shareholder profits, Anheuser-Busch suddenly became focused on stakeholder capitalism and the vague mandates of environment, social, and governance (ESG). This ill-advised change cumulated in the shocking evaporation of $30 billion in market cap after releasing an advertising campaign starring political activist Dylan Mulvaney.
Now, Anheuser-Busch’s evolution and its subsequent fallout is brought to light as never before with this ultimate insider’s look. Compelling, candid, and eye-opening, Last Call for Bud Light is the unforgettable story of the downfall of an American icon. — Book promo @ goodreads.com
America is getting sicker by the day and no one in power seems willing to tell you why. Rates of diabetes are exploding. Autism diagnoses continue to climb. Cancer is striking younger people at levels we have never seen before. This is not coincidence. This is the result of a system that profits when you stay sick, not when you get well. Lifelong customers are far more valuable than healthy Americans.
The rains came yesterday morning and I cut our walk short when it started to sprinkle. We got another 0.12″ that quit by the time for our usual afternoon walk. We did the distance in the afternoon that we usually do in the morning with no rain but winds which are are a sign of Spring in Cochise County. The winds were not as cold as in the morning but gusts were stronger.
Not much of anything else happening. I’ll be doing a local shopping trip this Friday and that will be the highlight of the week.